Apps are the most practical and efficient way to start a project today. App developers and mobile designers know the value of a targeted domain name. Domain names that use .APP TLDs by their very nature help their brand get discovered. Whether it’s a perfect match domain name emphasizing their brand or a category defining domain name that engages their audience with relevant and memorable information on their apps, the .APP TLD makes the domain name’s SLD the most assertive on the web.